PARAISO Miami Beach Returns-Aventura Magazine.

PARAISO Miami Beach Returns-Aventura Magazine.
PARAISO Acacia fashion show at Miami Beach.Photo by Simon Sun

No other city celebrates swimwear as much as Miami, especially in the summer. this year, From July 8th to 11th PARAISO Miami BeachIntroducing the industry’s most coveted new collection at various venues in Magic City at a fashion fair that spans several days. Guests can expect a full list of party, trade show, and catwalk presentations in addition to virtual components. Prior to the hottest event of the summer AVM We met with PARAISO co-founder and creative director Natalija Dedic Stojanovic to discuss everything about swimming.

AVM: How has the PARAISO format been adapted since the pandemic?

Dedicated Stoyanovich: The pandemic has had a huge impact on the fashion industry, but it also offers a moment of blessing as it revisits traditional methods and finds new and innovative technologies that can be implemented to bring a better experience to the industry as a whole. Did. Today, all PARAISO programs are livestreamed and distributed to 500 million households worldwide through media partners.

What are your guests looking forward to this year?

PARAISO will be back in July this year with a full face-to-face schedule for the event. We will be active in new venues such as the Joya Beach Club and The Ritz-Carlton South Beach. We are also adding some exciting wellness and spiritual experiences to our program.

Who is the must-see swimwear designer?

We are thrilled to see new collections by industry leaders such as Agua Bendita, Acacia, Mikoh, Beach Bunny and Luli Fama.Some exciting names are also shown on and off [the] PARAISO runway for the first time.

Why is this event so important to the city?

Miami Beach becomes the capital of swimwear fashion for four days each July. PARAISO Miami Beach attracts industry professionals from around the world, hosting related events not only within the main Collins Park tent, but also at several historic hotels and other fascinating locations in the city. .. In addition to accommodating major resorts, swimwear, lifestyle brands, and numerous experiences, the city has some of the strongest swimwear-focused trade fairs, including cabanas, swimwear, and the destination Miami Bicoterie. .. This annual moment for the global resort and swimwear industry is important not only for continuing the swimwear fashion business, but also for the ongoing economy, Miami Beach, and tourism.

PARAISO Miami Beach Returns-Aventura Magazine.

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