What the three have in common is that they all said safety ranks among their most important must-haves when deciding on a destination, a key metric that both Miami and Florida have been performing well in, said Kedikian.
To help travel agents zero in on the right clients, Debra Lee, Director, Travel Industry Sales for the Greater Miami Convention & Visitors Bureau, reminded travel agents in attendance to visit www.miamiandbeaches.com for all the latest updates, safety protocols and travel ideas. There’s also a dedicated page for agents where they can access a digital library of resources as well as browse through previously recorded webinars about new hotels, attractions and offerings in the Greater Miami area. The Travel Specialist Program, launched a little over a year ago as a four-chapter online course, and the new Sunny Isles Beach Specialist Program are two other ways agents can stay up to date.
Not one to rest on its laurels, even during a pandemic, Greater Miami also launched the MIAMILAND campaign in 2020 to raise awareness about the destination’s offerings that go beyond sunshine and nightlife.
“There’s another side to our destination that you may not be as familiar with, and that’s the fact that we are actually surrounded by two national parks: Biscayne National Park where you can do standup paddling, kayaking and boating, and Everglades National Park, great for seeing wildlife on an airboat ride, truly an escape to another world that you probably would not have connected Miami with – that is MiamiLand.”
During yesterday’s two-hour networking session, participants were able to learn more about the campaign and meet with various supplier partners, including Clevelander South Beach Hotel, Marriott International, Solé Miami, Sunny Isles Beach Tourism and Marketing Council, and Town of Surfside.
For more information about travel to Miami, go to www.miamiandbeaches.com.