PARAMUS, NJ — Psycho Bunny opened in the Garden State Plaza on March 31, marking the brand’s 10th store, and first permanent “monobrand” location in the Northeast.
The brand has been expanding across the country over the last two years, with brick and mortar locations in Atlanta, Las Vegas and Hollywood, Florida, opening in the fall of 2019. Three Psycho Bunny stores opened in California in 2020.
The 1,500 square-foot Paramus store marks the first opening of more than 15 scheduled across the country this year, a representative from the brand said.
“Psycho Bunny is thrilled to see such tremendous retail growth, and particularly proud to open in the New York metro area, which is the birthplace of our brand” said Kenny Minzberg, COO of Psycho Bunny.
“Our unique take on menswear has earned us a very loyal customer base and we are grateful and excited to drive continued growth throughout 2021 and beyond.”
So what exactly is the idea behind the brand? Here’s how the company explains it:
“In a sea of sameness, Psycho Bunny is known for classic styles that stand apart, with an unconventional logo, unexpected detailing, expressive pops of colour and meticulous craftsmanship. Each piece is created with an emphasis on quality and has tailored details such as mother of pearl buttons, fine piques and tapered seams. Even their signature emblem, a rabbit and crossbones, requires 4,000 stitches to create.”
The Paramus store will carry the brand’s full assortment, which includes key categories such as t-shirts, polos, swimwear and their recent addition of accessories. For every $150 spent, customers will receive a free canvas tote bag.